Linda Valentin: a Figure of Today’s R.A. Kartini

For this year`s celebration of R.A. Kartini Day, DAV had the chance to sit together and talk with Linda Valentin who is a reflection of a modern day R.A. Kartini. Linda herself is the General Manager (GM) of Marketing for PT Sumber Alfaria Trijaya, Tbk (Alfamart), one of the largest chain of convenience stores in Indonesia that has more than 11,000 stores and serve more than 6 million customer daily. Throughout her career in Alfamart, the University of Bina Nusantara graduate has been able to achieve many successes from taking Alfamart Team to win Marketing Award in 3 categories (Experiential Marketing, Social Marketing, and Marketing based on IT Marketing) that was held by Marketing Magazine, Top Ten Marketing Dream Team Championship (in Service and Loyalty) held by SWA magazine, winning Social Media Award in 2012, 2013, 2014, and 2015; to other prestigious awards.

What is your role and responsibility in Alfamart as its GM of Marketing?

My responsibilities in Alfamart is to integrate every Marketing divisions that is made up of Promotion, CRM, Marketing Communication, to Digital Marketing to create, not only Good Marketing but Great Marketing because good marketing makes our company looks smart but great marketing makes our customers feel smart by choosing Alfamart.

What is it like being a career women in our day and age?

As a career woman, a wife, and a mother, for sure I have to have extra power. I am demanded to be wiser in dividing time between work and family. This is of course not an easy thing, but with the support of my family and the flexibility the company offers, it is still possible for me to do the role of a parent in various school activities of my child that also need an active role of the parents.

As a career woman what do you think of R.A. Kartini?

R.A. Kartini for me is an inspirational woman figure who has a strong character. She knows what she wants, what she needs to do and she believes in herself. I think that three characters are the characters needed by Indonesian women to be strong and successful individuals.

Is there any woman who you looked up to and that you see as a role model? Who is that person and why do you look up to her?

A figure of a woman that I see as a role model is Mother Teresa of Calcutta. Not only from her spirituality, but also becasue she is an ideal figure, having a strong personal character, an amazing humility, and a high degree of humanism. Ever since she was 18 years old, Mother Teresa has decided to leave her family to become a missionary until the end of her life at 87 years old. She is an amazing figure for me. There are a lot of things and principals from her life that I use as a guidance, not only in the spiritual side, but even in my everyday life. One of them is the 15 Mother Teresa’s Humility List.

What are the qualities needed for a woman to be able to be successful in a large company like Alfamart?

Find your passion, you need to know what you want, what you need to do, believe on yourselves and the most important thing is: be persistent! I am sure with all these things a woman will be able to be a strong character, bright, and able to compete healthily in the workplace.

What is your tips or advice for a young woman who is about to start their career in a large company like Alfamart?

Stay positive. Be positive for yourself by believing in yourself, be positive for your work by giving your very best in your work, and be positive for your environment by spreading the positive vibes around you.

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