SHAVING USING AUGMENTED REALITY? WE MADE IT HAPPEN FOR GILLETTE !
DÄV collaborates again with Gillette! Started with interactive placement in over 700 stores in Greater Jakarta Area, Gillette has challenged DÄV with a concept of a magic mirror in supermarket. Gillette aim to understand the preference of its consumer in selecting razors, while also offering an upgrade of its current product selection as an up sell. In achieving that, DÄV created a unique in-store engagement where consumer is able to have their beard shaved using Augmented Reality. Everyone who comes to pass by the magic mirror will find themselves having beards! Come and visit Farmers Market at Summarecon Mall Serpong, get you beard shaved!