Clear Men: Education Through In-Store Engagement
Clear men is one of the market leader in Men’s Shampoo category. Being a market leader will always have challenges which no other competitor has. By understanding the market behavior thoroughly, Clear Men realizes that men doesn’t really understand the problem they are facing with their scalp, even men have assumption that men & women has similar scalp problems.
DÄV will be creating what it does best, stopping consumers going through personal care category, engage them to take Clear men Product and combine AR Technology in educating the targeted consumer. DÄV and Clear Men will be live inside Alfamart and Alfamidi Stores in West Jakarta next September 2017. Wait and learn!